StockX secondary market data for H1 2026 shows Supreme apparel sales up 19 percent year over year. The brand has reclaimed the top-selling apparel position on the platform after three consecutive years of declining share.
The turnaround follows a 2025 calendar that featured collaborations with Salem, La Martina, and Jacob the Jeweler, alongside a shift toward apparel-only Jordan releases. The La Martina polo, priced at $148 retail, averaged $340 on resale within 72 hours of release.
Supreme's previous peak on StockX was 2019, when the brand accounted for 23 percent of all apparel transactions on the platform. That share dropped to 11 percent by 2024. The H1 2026 figure sits at 18 percent.
The Fall 2026 drop calendar, scheduled for release in late August, will test the durability of a share rebound that has already erased three years of decline.