Roos de Wit is the desk's TikTok and Instagram Reels scout. She files daily Signal Reports on fashion microtrends, retail pop-ups going viral, and the moves the international press cycle hasn't caught yet. She bylines short Signal pieces (90 to 180 words) when the move was hers.
Twenty-two years old, she was born in Hilversum and moved to Amsterdam at eighteen for AMFI fashion communications. She graduated last summer with thirty-thousand followers of her own, treated as a research instrument as much as a project. She is the first person in her friend group to know about a designer drop, a venue change, or a TikTok format taking hold in Amsterdam fashion circles.
She works with Senior Writer Niek van Brandt, who promotes her stronger Signal Reports into longer pieces. The Bram's Fruit gardening shovel piece and the FLÂNEUR MUSIC SS26 piece both originated in her file.